Portfolio Details
- Brand Marketing
- Writing (writing for web, social media, newsletter, etc.)
- Branded social media content
- Website content
- Websites managed / designed
- Design (graphic, flyer, brochure, newsletter, etc.)
- Photography / Video
Brand Marketing
The Water Conservation Garden – San Diego Tree Week 2022
The Water Conservation Garden’s inaugural San Diego Tree Week, from Earth Day through Arbor Day – April 22 – 29, 2022. Creation of the SDTW logo, building a landing page, designing promotional materials, building website products for registration, media releases, strategic and layered electronic communications, branded social media content, and photographing tree plantings, workshops, and sponsored concert. Brand marketing was consistent throughout.
SDTW Collateral
SDTW Workshops – Photography by Ria Custodio
SDTW Concert Sponsored by Union Bank – Photography by Ria Custodio
North County Philanthropy Council – Volunteer Awards Celebration 2020
North County Philanthropy Council’s 2020 Volunteer Awards Celebration was fully virtual on November 19, 2020. Creation of the 2020 VAC logo, building a landing page, designing promotional materials, building website products for registration, media releases, strategic and layered electronic communications, branded social media content, and strategically scheduling layered communications about volunteer awardees and working with the NCPC Manager and KOCT to prep videos, photos, and slides for the virtual broadcast. KOCT and I worked with YouTube Live to broadcast the program along with COX North County.
Writing Samples
Newsletters
Electronic Newsletter
The Water Conservation Garden’s monthly eNews is distributed on the 1st of every month. I am the editor, designer and copy editor. I gather information from each department, build content, write short descriptions, and package the monthly electronic newsletter.
Sample: eNews October 2022
Printed Newsletter
The Water Conservation Garden’s inBloom Newsletter is distributed quarterly through print and electronic communications. I am the editor, designer, and copy editor. I gather information from each department, build content, write short descriptions and articles, design the newsletter, and package the printed and electronic versions using a partner print house and scheduling electronically.
Sample: inBloom Summer 2022
Websites
Fully manage and update two websites for The Water Conservation Garden. Build products for registration, monitor analytics, build landing pages, monitor sales, add pop-ups, and update content regularly.
Using WordPress – Divi Pagebuilder
- Landing Page: Fall Garden Festival
- Landing Page: San Diego Tree Week
Using WordPress – Elementor Pagebuidler
Social Media
Strategic social media posts for programs and events.
- Google Business
- Nextdoor
- TikTok and Instagram Reels
- Partner sharing
- Community Calendars
Design
The Water Conservation Garden – Design Collateral
Design Collateral: Newsletters, brochures, email cards, posters, and postcards, and for social media. Creation of layered collateral for social media, designed newsletters printed and electronic, photography for design, using Adobe Creative Suites, Canva, and Wondershare Filmora.
North County Philanthropy Council – Design Collateral
Design Collateral: Fully virtual programs during the pandemic include electronic newsletters, email promotions, posters, and postcards, and for social media. Creation of layered collateral for social media, designed newsletters printed and electronic, photography for design, using Adobe Creative Suites, and Wondershare Filmora.
Photography / Video
The Water Conservation Garden – Photo Collage
The Water Conservation Garden offers many programs and events from fall and spring festivals to workshops and special events like The Butterfly Spring Fling. I am the principle photographer for events. These photos are used to promote seasonal events and will be used for future collateral and campaigns.
North County Philanthropy Council – 2021 Volunteer Awards Celebration Sponsor Video
Using my iPhone and Filmora, I created a storyboard, produced, videoed, and edited a video to celebrate a partnership with Bliss Tea & Treats for the Celebration.
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